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Presenting an inspired tradition to Kilinochchi


MAS Holdings presents their 25 year tradition of “great working places” to the North of the country, as two major Divisions formalize plans to build manufacturing facilities, MAS Intimates Vidiyal and MAS Active Vaanavil, in Kilinochchi. The names of the facilities themselves,Vidiyal, meaning “dawn” and Vaanavil signifying “rainbows” aptly symbolize MAS Holdings’ thinking behind this venture. Like the “rainbow” which is a collaboration of colours, MAS’ passion is to unite communities and work together in the area to herald a new phase in the development of the region.

At maturity Vaanavil and Vidiyal together hope to provide employment for approximately 2000 direct employees and positively contribute to the livelihoods of their families. MAS offers a solid employee value proposition honed through two and half decades; the opportunity for professional as well as personal development. Many indirect employment opportunities will also open up during the construction phase; the project and peripheral activity will provide employment opportunity for other segments of the labour force.

MAS Active embarked on this project on 4th May 2012, as they laid the foundation for commencement of construction of MAS Active Vaanavil scheduled for completion by end of 2012. The investment will develop a 14 acre site in Ariviyal Nagar, which is 6km South of Kilinochchi town.

MAS Active inaugurated a temporary training and manufacturing facility in Thiru Nagar Kilinochchi concurrently. The training centre will provide employment for one hundred new recruits and training on various capabilities required for complex apparel products; whilst integrating the inductees to the MAS culture. These pioneering employees will eventually become team leaders and multi-skilled workers. The facility will be supported by experienced staff from MAS’s existing facilities with the focus on recruiting and developing local talent.