MAS’ hallmark women’s empowerment programme – Women Go Beyond (WGB) – rewarded its exceptional female associates at the Abhimani Empowered Women of the Year Awards Ceremony 2015. The awards ceremony recognised the efforts of MAS women who have overcome great challenges in order to achieve excellence, while balancing a successful career and personal life.
Winners were chosen from the female associates of the 72,000 MAS workforce and their achievements were evaluated by a panel of eminent personalities representing areas including personal development, career guidance and entrepreneurship.
This year’s ceremony awarded 42 empowered women from MAS manufacturing facilities in Sri Lanka, India and Bangladesh, and also recognised five special award winners who had excelled in leadership and guidance (The Promoter), entrepreneurship (The Venturer), innovation and continuous improvement (The Game Changer), community service and sustainability (The Spirited) and excellence in sports (The Contender). A gala ceremony was held at the BMICH with the participation of directors of the MAS board, managers, employees, family members and other special invitees. The Chief Guest at the event was Mrs. Rosy Senanayake, Deputy Chief of Staff to the Prime Minister, Sri Lanka.
“Through the Women Go Beyond Programme, MAS has provided a cohesive platform to its female associates to prosper in both their personal and professional life and to be proud ambassadors of the programme when they step out to serve their nation” said Rosy Senanayake.
Global Credibility for Embedding Women Empowerment Principles
Along with its commitment to gender equality, MAS also became a founder signatory to the UN Global Compact Women’s Empowerment Principles. The programme re-aligned focus to embed the Principles into the core of the company framework as well as its programme pillars. Acknowledging these efforts, Deshamanya Mahesh Amalean, Chairman, MAS was recognised in 2013 for exceptional leadership in championing women’s empowerment and support for the Women’s Empowerment Principles – a partnership initiative of UN Women and The UN Global Compact.
WGB operates on the four pillars of career advancement, skills development, work-life balance and rewarding excellence of MAS female associates. The key components of the programme include knowledge acquisition, awareness, leadership skills, attitudinal changes, work-life balance and personal-life harmony.
Resonating from MAS’ fundamentals of ‘change is courage’, empowering the workforce in value creation is essential in continuing industry leadership, ensuring the women of MAS are able to tread the balance of fulfilling their career aspirations with the demands of their personal lives.