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MAS Holdings’ Patented Technology Infused Headguard Worn at Rugby World Cup 2019

MAS Holdings’ patented Injection Foam Mold Technology used for the Canterbury Reinforcer head guard is leading a timely revolution in protection gear for impact sports at the ongoing Rugby World Cup 2019 in Japan. The world’s long-standing leader of Rugby clothing, kit and gear – Canterbury introduced the new and improved head guard collaborating with MAS through the dedicated team at Silueta who is the conglomerate’s pioneering innovative apparel solutions provider.

“Through this collaborative effort Silueta has invested, innovated and introduced to the world an impact protection headgear that is today being worn by top performers on one of the most revered of global stages – the Rugby World Cup,” commented Charith Wickrema, Director – Business Development at Silueta. “Our patented technologies have given us the liberty to come up with new developments, enabling us to collaborate and innovate novel products that offer better performance, comfort and safety to multiple other sports including soccer and cycling. Our ability to offer design-to-delivery solutions help us gain an unparalleled competitive edge over other global suppliers as a progressive apparel tech solutions provider.”

Driving innovation in product, process and technology, Silueta has a dedicated impact protection team consisting of former national rugby players, product development engineers as well as experts from Silicon Valley and the University of Oxford coming together to develop the next generation of protective technologies. With collisions being an inevitable part of high-intensity sports such as rugby, the head guard is ergonomically designed with high impact absorbing foam to maximize protective zones, giving full coverage to the head to reduce risk of cuts and abrasions. Conforming to World Rugby Specifications, the head guard is being worn by Canterbury brand ambassador and Welsh Forward Justin Tipuric at the 2019 Rugby World Cup.

In addition to the rugby headgear, Silueta has developed a range of seamless ‘head-to-heel’ impact protection gear through its state-of-the-art injection molding manufacturing facility. Silueta is also a leading smart apparel supplier for sportswear as well as athleisure, shapewear and intimate wear, drawing from its decades-old repute as the largest bra cup supplier to intimate apparel manufacturers in the region.