MAS Brands

amanté expands to Pakistan

In its quest to becoming the leading lingerie brand in South Asia, amanté has signed up with SFnZ & Co to franchise the brand in Pakistan with the launch of its first exclusive amanté boutique in 2016. The amanté boutique will be located in the Dolmen Mall on Tariq Road which houses other premium retail brands. In order to expand its retail base with amanté, SFnZ & Co is targeting other high-end malls in Pakistan and plans to expand its retail reach to 10+ outlets within the next three years. amanté’s collection of fine lingerie has been designed and styled […]

amanté reveals ‘Enchanting Elements’ luxury Jacquard collection

Mid-season lingerie collection epitomises the elements: Fire, Water, Air and Earth amanté looked to nature for inspiration with its new luxury lingerie collection labelled Enchanting Elements. The collection celebrates the many facets of femininity that embody nature’s powerful elements – fire, water, air and earth. Punctuating the traditional fashion seasons with a mid-July launch, amanté now offers customers added variety with the release of three collections per year instead of the traditional two. Enchanting Elements features luxurious Jacquard weaves in its lingerie, a unique use of the fabric. Its intricate designs, achieved by skilled weavers, allow for sophisticated designs that […]